Our Roots

Fides is a company that is specialized in breeding and propagation of cut Chrysanthemums, pot Chrysanthemums, Kalanchoe, decorative Kalanchoe (Calandiva®), Pelargonium, Osteospermum, Impatiens New Guinea, pot dahlia, Multiflora, Petunia, Nemesia, Calibrachoa and pot Aster.

Origins
In 1967, Messrs Flikweert, Van Dijk and Van Steekelenburg together founded the Fides company, deriving the name from the first letters of their surnames. In doing so, they were the first ones to start breeding their own cut flower Chrysanthemums. The company grew fast and sales increased. The continuously expanding assortment of high quality and unique cut flower Chrysanthemums yielded a profit.

Kalanchoe
In 1970, the company decided to breed Kalanchoe independently and propagate them from seed. Product improvement and responding to customer’s wishes led to the decision to change over to the propagation of cutting material. Going for Kalanchoe proved to be the right choice: sales figures were good.

Propagation abroad
In order to further improve our starting material and delivery reliability, from 1975 onwards, propagation of our products has been taking place under the most ideal conditions by our own companies in Kenya, Uganda and Tanzania. Read more about this here.

The discovery of Calandiva®
After the discovery of a spectacular Kalanchoe mutation in 1998 (this splendid Kalanchoe flower had 32 petals instead of 4) and further breeding, Fides presented in 2002 the world’s first decorative (double flowered) Kalanchoe variations. These special varieties were introduced to the market as a new series, under the name Calandiva®.

1993: Fides North America (now Fides Oro)
Fides North America started out of Costa Rica. But since 2005, Fides definitly established her own sales office in the US (Santa Paula). At the end of 2006, Fides was founded in Canada as well. Together, Fides (Oro) provides customers of all kinds of service and seasonals like Geranium, potdahlia, Osteospermum and NG Impatiens. 

Nowadays
These days, the Fides products find their way to 46 countries on all continents. This means that Fides is one of the great players in this field. Worldwide, we are one of the top 4 of cut flower Chrysanthemum breeders with quality products as Bacardi, Arctic Queen and Feeling Green Dark. Next to that, we are market leader in the field of double flowered, decorative Kalanchoe (Calandiva®). Breeding takes place in The Netherlands, Denmark, Spain and the United Kingdom. Fides has sales offices in The Netherlands, Germany, Japan and offcourse North America. The various locations and the extensive agent network provide an optimal global distribution system of Fides products.

Fides Oro is part of the DNA Green Group, one of the world's leading breeders in horticulture, offering their customers a wide range of products and varieties with a superior quality of cuttings and service. DNA Green Group's horticultural breeding business is a global top-5 company.

Ever since the start of our company, the choice of products has been broadened further. We offer a complete supply of products from our own breeding, consisting of cut Chrysanthemums, pot Chrysanthemums, Kalanchoe, decorative Kalanchoe (Calandiva®), Pelargonium, Osteospermum, Impatiens New Guinea, pot Dahlia, Multiflora Chrysanthemums, Petunia, Nemesia, Calibrachoa and pot Aster.

Nevertheless, we do not leave it at that. We continuously work at new varieties and product improvements, enabling us to even better serve our customers. Made-to-measure and in complete series. Fides Oro. Our Roots, Your Success.